Our mission is to help progressive businesses grow their ROMI via transformative MarTech tools and innovative Media, Data & Creative Solutions.



Usha Samuel

Co-founder and Chief Revenue Officer

A seasoned business leader, Usha has over 20+ years of Sales Leadership experience in Canada, she has worked across companies that include AudienceX, NativeTouch, InMobi and BBC Worldwide.

Usha is a valued partner to industry-leaders and has actively worked with several company founders and executive leaders to execute on product and formulate organizational growth strategy for Canada. A dynamic, results-oriented senior executive, Usha is driven by helping marketers stay ahead of the curve through cutting-edge innovation and solutions. Usha is best described by her core values - empathy, integrity, and resilience.

Amongst her many accolades, Usha was listed amongst the 25 Mobile Women to Watch by Mobile Marketer in 2017.

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Gautham Maediratta

Founder & CEO

Gautham has spent the last 18 years in various Digital Media roles in India, the US, Singapore (managing 16 markets in Asia-Pacific) & Canada.

Before moving to Canada, Gautham served as the APAC COO for Mindshare’s specialist division FAST, a business he helped build from $3Mn in annual digital media investment billings in 2015 to over $300Mn in 2018. FAST teams were responsible for the APAC Digital Media strategy, execution and vision for several of the world's leading marketers including clients like Unilever, PepsiCo, Glaxo Smith Kline, HSBC, American Express & Dyson.

Before Mindshare, Gautham did 3 intrapreneurial roles from 2007-2015 – He was responsible for the setup and launch of Omnicom Media Group's programmatic trading desk, Accuen (from 2013-15), an eCommerce startup (2011-13) & an Ad-Network for Microsoft India (2007-11).

Why 2045?


Bespoke media solutions born from a convergence of competitive intelligence, big data and audience insights. We create impact, drive ROI and help you grow market share.


Stand apart in a cluttered mediascape via exclusive creative and data solutions. Achieve  breakthrough performance via Machine Learning and AI based user scoring

Future - Proof

Agile processes, marketing automation & next gen data strategy frameworks optimize your resources while helping you put data at the heart of all your decisioning.

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