Posts by Dara

The digital marketing industry is facing significant changes due to increasing regulations related to online privacy. These regulations have led to a decrease in the amount of information that can be obtained using cookies, which has made it more challenging for marketers to target their ideal customers effectively. Cookies have served as an essential feature…

Personae or Buyer Personas are fictionalized representations of our ideal customers. They are based on market research and real data about our customers, and they help us understand our target audience and tailor marketing efforts to their needs and preferences.  Here are some steps to develop personae for targeting B2B or B2C audiences: Benefits of…

Have you heard of the Pirate Funnel? The funnel was developed by Dave McClure and called the Pirate Funnel because the first letters spell out AAARRR for Awareness, Acquisition, Activation, Retention, Referral, Revenue. The 6 metrics of the Pirate Funnel: AAARRR If you use Pirate metrics framework A3R3, consider adding one more “A”- Attention. AAAARRR —…