Blog | The 2045 Collective

Sep 162 min

Transforming Your Campaigns with Personalization, Optimization, and Real-Time Results

Throughout my career I’ve seen AI and automation truly transform marketing and advertising. What once took hours of manual work can now...

Aug 223 min

Brand Safety Under Fire: Insights from the Adalytics 2024 Study

As digital advertising continues to evolve, the complexities surrounding brand safety are becoming more prominent. In August 2024, the ...

Jan 183 min

Roaring for Attention

Have you heard of the Pirate Funnel? The funnel was developed by Dave McClure and called the Pirate Funnel because the first letters...

Jan 182 min

Unlock Your Marketing Potential with Buyer Personas

Personae or Buyer Personas are fictionalized representations of our ideal customers. They are based on market research and real data...

Jan 154 min

Cookieless Targeting: No Crumbs Left Behind

The digital marketing industry is facing significant changes due to increasing regulations related to online privacy. These regulations...