Transforming Your Campaigns with Personalization, Optimization, and Real-Time Results
Throughout my career I’ve seen AI and automation truly transform marketing and advertising. What once took hours of manual work can now...
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marketing326975
Aug 223 min read
Brand Safety Under Fire: Insights from the Adalytics 2024 Study
As digital advertising continues to evolve, the complexities surrounding brand safety are becoming more prominent. In August 2024, the ...
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2045 Collective
Jan 183 min read
Roaring for Attention
Have you heard of the Pirate Funnel? The funnel was developed by Dave McClure and called the Pirate Funnel because the first letters...
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2045 Collective
Jan 182 min read
Unlock Your Marketing Potential with Buyer Personas
Personae or Buyer Personas are fictionalized representations of our ideal customers. They are based on market research and real data...
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2045 Collective
Jan 154 min read
Cookieless Targeting: No Crumbs Left Behind
The digital marketing industry is facing significant changes due to increasing regulations related to online privacy. These regulations...
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