Throughout my career I’ve seen AI and automation truly transform marketing and advertising. What once took hours of manual work can now...

As digital advertising continues to evolve, the complexities surrounding brand safety are becoming more prominent. In August 2024, the ...

Have you heard of the Pirate Funnel? The funnel was developed by Dave McClure and called the Pirate Funnel because the first letters...

Personae or Buyer Personas are fictionalized representations of our ideal customers. They are based on market research and real data...