by 2045-collective | Jan 18, 2024 | Uncategorized
Have you heard of the Pirate Funnel? The funnel was developed by Dave McClure and called the Pirate Funnel because the first letters spell out AAARRR for Awareness, Acquisition, Activation, Retention, Referral, Revenue. The 6 metrics of the Pirate Funnel: AAARRR...
by 2045-collective | Jan 18, 2024 | Uncategorized
Personae or Buyer Personas are fictionalized representations of our ideal customers. They are based on market research and real data about our customers, and they help us understand our target audience and tailor marketing efforts to their needs and preferences. Here...
by 2045-collective | Jan 15, 2024 | Uncategorized
The digital marketing industry is facing significant changes due to increasing regulations related to online privacy. These regulations have led to a decrease in the amount of information that can be obtained using cookies, which has made it more challenging for...
