2045 ESSENTIALS+
Deliver Personalized, Dynamic Experiences at Every Consumer Touchpoint.
From social display ads that mimic top-performing posts to full-screen CTV skins and interactive OOH formats, our solutions captivate audiences and drive results.
Redefine Media Buying with Essentials+
Essentials+ takes media buying to the next level by by tracking performance across every channel and optimizing in real-time for higher conversions and reduced media waste.
How It Works
Features & Benefits
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Guaranteed performance measured through value-added MMM.
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Access to cookie-less audience data from data from platforms such as DV360, TTD, Amazon, Media Aisle & Clearline for holistic targeting.
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Comprehensive use of platform features—spanning content, audience, location, and purchase data—to capture every opportunity.
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Expands reach beyond traditional walled gardens, tapping into new, high-impact inventory.
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High-definition reporting, allowing precise platform comparison.
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Activate more audiences across targeted inventory to drive stronger overall performance.
Achieve Key Objectives
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Deliver ads to relevant audiences across all connected platforms.
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Focus on precision targeting over broad reach to maximize results.
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Test and optimize a variety of signals (deterministic, probabilistic, contextual, location, purchase data) across DSPs.
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Reallocate budget to top-performing platforms and tactics mid-campaign for optimal impact.
Solve Key Challenges
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Omnichannel Personalization:
Tailor your message for each channel and audience, using data-driven insights to inform creative and drive results.
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Maximized Engagement with Interactive Formats:
Keep users engaged through dynamic, interactive media that adds value and makes your brand unforgettable.
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Unified Brand Experience:
Maintain brand consistency across all touchpoints—social, streaming, and out-of-home—while leveraging each platform's unique strengths.
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Better Data Insights:
Holistic measurement across touchpoints for improved campaign strategy.
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Scalable Media Operations:
Access to all major advertising platforms and unmatched operational excellence and customer support.
Full-Funnel Omnichannel Campaigns
Essentials+ goes beyond integration by merging all leading platforms into a single, enhanced activation solution.
Target customers at every stage of the buying journey, from awareness to conversion. Our team provides strategic guidance
and hands-on support to maximize your campaign's success.
